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Interviews with news makers and discussion of topics important to Southwest Michigan. Subscribe to the podcast through Apple itunes and Google. Segments of interview are heard in WestSouthwest Brief during Morning Edition and All Things Considered

WestSouthwest: Book explores seeking major gifts

WMUK

John Greenhoe has spent 15 years in fundraising, but never found a good book on identifying and qualifying major donors. So he decided to write one.

Greenhoe's book is called Opening the Door to Major Gifts, Mastering the Discovery Call.  Greenhoe says raising money from major donors is a specialized field, and an important one for non-profit groups and charitable organizations. 

Credit Courtesy of John Greenhoe

Having published his first book, Greenhoe says he has more to say on fundraising. He says another book is possible. 

Gordon Evans became WMUK's Content Director in 2019 after more than 20 years as an anchor, host and reporter. A 1990 graduate of Michigan State, he began work at WMUK in 1996.