This is a story of when the power of social media meets the desire to do good. Jeremy Cole, 32, rescues dilapated homes in Kalamazoo County. He'd post before-and-after pictures on Facebook. One day, the licensed builder shared a light-hearted video about his restoration work. Stanley Steppes, a local independent filmmaker with whom Cole attended Kalamazoo Central High School, saw it and convinced Cole to let him do a YouTube series on him. A Detroit film production company executive was "tagged," liked it, and dreamed even bigger. His firm turned it into a show for the DIY network. Now HGTV is giving "Gritty to Pretty" a trial run this fall.