Underwriters

Become an Underwriter

What exactly is underwriting?

Underwriting is a unique partnership with WMUK that affords your business the opportunity to build additional awareness in west Michigan. In return for your financial support, WMUK provides you with on-air recognition in an uncluttered radio environment targeted to an active, sophisticated, well-educated audience.

How do businesses benefit?

One benefit of underwriting is associating your business with the high editorial standards, ideals, and non-commercial mission of WMUK. Your underwriting message will reflect this quality and tone. Whether your objective is corporate/institutional positioning, loyalty marketing, brand awareness, or increased customer traffic, underwriting announcements on WMUK enhance your marketing mix. WMUK's discerning audience appreciates quality, service, and integrity. Being an underwriter demonstrates your active support of a respected public service that values the fine arts and high journalistic standards.

Do you want to learn more?

Please call WMUK at (269) 387-5647 and we will be pleased to consult with you to review our informative packet detailing our programs, demographics and underwriting rates. You may request an underwriting packet by e-mailing anders.dahlberg@wmich.edu.