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What
exactly is underwriting?
Underwriting
is a unique partnership with WMUK that affords your
business the opportunity to build additional awareness
in west Michigan. In return for your financial support,
WMUK provides you with on-air recognition in an
uncluttered radio environment targeted to an active,
sophisticated, well-educated audience.
How do
businesses benefit?
One benefit
of underwriting is associating your business with the
high editorial standards, ideals, and non-commercial
mission of WMUK. Your underwriting message will reflect
this quality and tone. Whether your objective is
corporate/institutional positioning, loyalty marketing,
brand awareness, or increased customer traffic,
underwriting announcements on WMUK enhance your
marketing mix. WMUK?s discerning audience appreciates
quality, service, and integrity. Being an underwriter
demonstrates your active support of a respected public
service that values the fine arts and high journalistic
standards.
To learn
more?
Call WMUK
(387-5771 or 269-998-0357) and we will mail you an informative packet
detailing our programs, demographics and underwriting
rates. You can also request a packet by e-mailing underwriters@wmuk.org.
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