We are all familiar with the concept of “prime time” in the television world. For decades the “prime” listening time for radio stations is when people are in their cars going to or coming home from work. Over the years, “drive time” has come to be defined as 6 a.m. to 10 a.m. and 3 p.m. to 7 p.m. and this is, logically, where stations will put their strongest programs.
WMUK is going to try this out starting on July 1. On that date, NPR’s Morning Edition will shift one hour later in the WMUK broadcast schedule. So, we will be airing the usual four hours of news from NPR from 6 to 10 a.m. rather than 5 to 9 a.m.
Early risers will still have the chance to listen to news programming as we will be offering World Update from the BBC World Service weekdays at 5 a.m.
Listeners who stay with WMUK after 9 will get more than a repeat of NPR material they may have heard already. We will be offering half-hour programs including Fronteras and The Bioneers which offer different perspectives and information from across the nation. We are excited to announce a weekly public affairs program produced by our own news team which will be airing on Wednesday mornings (more later). And, this nine o’clock hour will include the Marketplace Morning Report or WMUK’s “Arts & More” on various weekdays.
Start your weekday informed – stay tuned to 102.1 FM.