Kalamazoo's Tendaji Giving Circle Grows

Oct 8, 2019
Earlene McMichael / WMUK

Tendaji is a Swahili word which means: make things happen. But it is also the name of a giving circle made up of African American women in the Kalamazoo community.

Earlene McMichael | WMUK

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What's your image of a philanthropist? Is it someone who's wealthy? Is it a man or a woman? The findings of a new study might surprise you. It shows more women, people of color and the younger generation becoming donors, and they're doing so using giving circles. That's when people pool their money and give together.  The Greater Kalamazoo area is part of the upswing in women-led giving circles.

Earlene McMichael | WMUK

Twenty local black women professionals are pooling their money to aid Greater Kalamazoo-area nonprofits that offer cultural, educational or human-service programs of interest to African-Americans. A few months ago, they formed the Tendaji giving circle. That's Swahili for "makes things happen."

Courtesy photo

The face of philanthropy is getting younger. For the next few decades, Generation Xers and Millennials will be big donors--likely the largest in history. That's the prediction of the Johnson Center for Philanthropy at Grand Valley State University in Grand Rapids in its new report about 11 giving trends.