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Nike's nearly 40-year-old slogan gets an update

By A Martínez

Published September 5, 2025 at 5:07 AM EDT

NPR's A Martinez speaks with AdWeek's Brittaney Kiefer about Nike's update to their iconic "Just Do It" slogan.

A Martínez

A Martínez is one of the hosts of Morning Edition and Up First. He came to NPR in 2021 and is based out of NPR West.