Join us for Sneaker Culture Night featuring music, food, and an engaging presentation. Dr. Delisia Matthews will share her research on Sneaker Culture by highlighting its historical roots, the unique language and behaviors of consumers, and the deep ties of the culture to music. Additionally, this discussion will explore how sneaker collecting connects to fatherhood and legacy, while inviting the audience to connect through their own sneaker narratives.

Dr. Delisia Matthews is an Associate Professor at North Carolina State University in the Wilson College of Textiles whose research explores consumer behavior and trends, sneaker culture and the cultural meanings behind consumer decision-making. With a background in marketing research and retail at companies like Procter & Gamble, Nordstrom, and Walmart, she blends industry insight with scholarship. An award-winning educator, Dr. Matthews uses qualitative research to center consumers’ voices, tell their stories, and advocate for the communities behind the culture.

Please note that this event will not be livestreamed or posted on YouTube.